Wake-Up

Event and Experiential Marketing Trends

Data Confluence

New opportunities and challenges emerge around capturing and using attendee data.

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Unexpected Venues

Meeting planners combat ballroom fatigue with adventurous venues.

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Panel 2.0

Conversations are now replacing presentations at events.

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Hearables

How listening technology and the ‘ear space’ is transforming events.

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Modernist Throwbacks

A blend of modern and retro design in branding is influencing events.

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Embedded Events

Events within events are disrupting the b-to-b conference paradigm.

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Meetings as Journeys

How the “Disney World effect” is influencing internal meetings.

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Culture Consciousness

How social consciousness in marketing is influencing internal events.

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Social Media Overkill

Changes in sharing behavior are leading event marketers to rethink social media.

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Tech-Less Events

Marketers realize that technology has its place. Sometimes, no place at all.

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Events and Women

How women will help frame the dialogue in events in 2018.

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Coffee Talk

The coffee renaissance brews in events with cafés and caffeinated engagements.

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'Gesture' Analytics

Voice and gaze-based technologies are giving marketers an eyeful and earful of fresh analytics.

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Luxe Brand Elevation

CPG brands aim for unexpected complexity with elevated event experiences.

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Blockchaining

Blockchain technology will safeguard and streamline events and the attendee experience.

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Tech Startups Accelerate

How the landscape of event and experiential marketing technology providers is evolving—and expanding.

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Virtual Venues

Virtual venues are poised to transform live-streaming, content and sponsorship.

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Experience Crowdcasting

How events will be impacted by the “crowd for hire” trend.

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Applying to Attend Events

Marketers are cherry-picking event attendees through an application process.

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The Anti-booth at Trade Shows

Exhibitors embrace the anti-booth in the battle over show floor clutter.

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Tying in with Food

Food is still cool in experiential, from donut walls to selfie pancakes.

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Global Monoculture

With the rise of global monoculture, marketers are rethinking demographic segmentation.

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180-Degree Video

Thanks to a new push by YouTube, 360-video is doing a 180.

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Family-Friendly B-to-B

How b-to-b events are embracing work-life balance with on-site child care.

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Seeing Neon at Events

Neon pops into event design with a bright, bold, and retro message.

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