Wake-Up

Event and Experiential Marketing Trends

Pet-Friendly Events

The rise of pet-friendly hotels and events means meetings may embrace man’s best friend.

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The Art and Science of Pain

The next evolution of multisensory events will focus on an unlikely sensation… pain.

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Ultrasonic Beacons at Events

Ultrasonic beacons have breached the concert ticketing space, and events are next in line.

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Design with Hygge

Cozy comes to events, thanks to a Danish concept known as hygge.

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​Pop-up Facial Recognition

Facial recognition technology is popping up in consumer activations and event interactives.

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Hotel Experiential

Hotels are going full experiential to transform and compete in the hospitality space.

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Group Media Experiences

Immersive media, from VR to 360-video, is no longer a solitary experience.

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Secret Spaces

Secret spaces offer incentive, intrigue and an experience worth sharing.

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Podcast Engagement

Podcasts help create extendible event content experiences on- and off-site.

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Playification

How marketers are recalling the joys of childhood play.

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Event Mixtapes

Marketers elevate background music as an event engagement and branding tool.

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AI-Powered Networking

Cognitive solutions take the guesswork out of attendee networking.

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Large-Scale Event Stunts

Go big or go home is having its moment in events.

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Experiential Museums

Museums go for the art of the unexpected.

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Two-Story Activations

Exhibitors are building up to maximize space and boost engagement.

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Empathy VR

How brands are making emotional connections through immersive VR.

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Attendee Heat Maps

Heat maps will transform how we interact and react to real-time data.

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Green 2.0

Sustainability extends beyond “going green” and into wellness and logistics.

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Experiential Packaging

When a brand experience arrives at your doorstep.

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Brainwear

Why engage with your eyes, when you can engage with your brain?

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Mass Audience Engagement

Through new engagement tools, audiences become mass participants.

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High-Tech Office Space

Modern offices become incubators for high-tech collaboration and organization.

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Live Social Video

Live Social Video: Here To Stay

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Selfies 2.0

Think selfies have had their moment? Think again.

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Biometrical Art

Art with a heartbeat humanizes creative event experiences.

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